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Posts Tagged week 6

WEEK 6: Internal vs External Marketing

On the subject of Marketing there are many views, opinions, and methods to achieve the same objective. This objective is to transform and idea, service or product into a desirable good, by appealing to specific target groups. Marketing can have many different applications, and has interesting similarities with Personal Branding. Marketing is the term used for the general subject of making products appealing to an audience. What if that product was a person? This would make the theories and knowledge we learned in Personal Branding a form of marketing technique. 

I think Marketing is so widely influential because we are all subject to the forces of our own perception. Our perception helps us differentiate between the things that interest us & those that don’t. So marketing essentially is a tool used to cater to specific groups or individuals interests. This perception problem makes us choose, our community, friends, education, favourite brands, services or companies. Defining ourselves in such a way creates the context we choose to live in, but ultimately also forms the way in which we want to be perceived. This cycle, of perceiving & being perceived is the reason why Marketing is such a hit.

To come back to Personal branding, which i will know define as finding yourself & your interest, then turns into Personal Marketing. The beauty or perhaps the pitfall of marketing is that the principle stays the same, however the way you go about doing it can change.

Seeing Marketing in such a way, now brings us to the internal vs external marketing. To me, Internal marketing for example by a company , would be much like defining yourself, your interests & what people stand for, but for a company. The external marketing has to do with how this ideology you call a personal brand is perceived by the outside world, and how you go about promoting it.

This is what I think about when I hear Marketing, and what it actually means.

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Posted in Community, Group 9
This post was originally published at the Project Community blog: Maurice's IDE Reflection

Crowd funding &sourcing

Crowdfunding and Crowdsourcing looks like two similar words, they both spell start with “Crowd”, so in some extent there are same, it a platform for demander and contributor to fulfill their requirement or get their bones. The different between these two things is the demander’s need, what requirement of the demander of crowdfunding is? It’s funding. And the demander of crowdsourcing need ideas and design product. In my view, there both have pros and cons. I am going to explain to you below.

The pros of Crowdfunding:

1. Collect funding

If you have new idea, you don’t need to get loan from bank, you can start from a crowdfungding platform.

2. Low-cost

Some sites just charge a little fee from your project. For example, Razoo charges fee is 2.9%, Indiegogo is 4%.

3. Test idea

There are many contributors, but if your idea did not attract them, or they don’t agree that is a great idea, they will not support you. So that is a good way to verify your idea good or not.

The cons of Crowdfunding

1. Time limit

Maybe your idea is good and it could be reached more funding, but the time that the platform provided you are not enough.

2. Miss the reach goal

In many times, there are just 30% or 40% of a project. So the demander did not meet their goal.

3. Higher charge fee of unsuccessful project

For example, if you fail your project, the charge will be more than 9 % in Indiegogo.

The pros of Crowdsourcing

1. Multiple choice

As a presenter, you have the right to choose the best one from all projects.

2. Low-cost

The bonus that you provide is fixed, it won’t be change or higher in the end.

3. Closer relationship

Through cooperating, get a closer relationship between organization, builder and clients.      

The cons of Crowdsourcing

1. Risks  

The source is not always trustable, lacking of bonus, less participant, low quality work, raise the risk of the project.

2. Waste of labor

As a contributor, spent long time and energy to finish the work, but your work are not the best for the demander, you get no bonus.

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This post was originally published at the Project Community blog: Jianyi Wang :)

Crowded in a Good way

Week 6 subject in my opinion is what makes the difference in today’s market, no only for design companies but for EVERY single project you can think of.

We learned about crowdsourcing in week 4 and we saw and learned how awesome and useful it is to be able to use this resource, Imagine being stuck with something like a school project or if you have a company and you have a new Idea but you don’t know where to go with it, you just choose one crowdsourcing website send out your information and doubts and you get feedback on that problem not having to pay for anything, just depending on people that are willing to help you, if you can tell that that isn’t one of the most handy things anyone has created, you are insane. I believe our NGO already uses some of these methods, and with every reason, being who they are and doing the kind of work they do, some difficulties must come along at some point, Crowdsourcing also has it’s downsides, depending on other people’s good will isn’t that easy and you don’t always get what you expect, maybe not a complete answer or a complete explanation of how to go on with your problem or idea but hey….anything is better than nothing right?

And this week we had crowdfunding, If you think Crowdsourcing is helpful, Imagine getting money from people that support what you’re trying to do or to create, that amazing and you only have to pay a small amount of money of no money at all depending on what or where you’re doing.Kickstarter, Indiegogo and some pretty recognized Crowdfunding resources, you or your company can use them to raise money for almost ANYTHING paying a small fee, considering you can raise thousands of money…who doesn’t want to see people giving their money to support what you are doing, you may not get there on your goal but again, anything is better than nothing. Regarding Solidariedad, Luca from group 6 said “To Solidaridad, I believe that crowdfunding may not be so useful. This is because is a well-established firm and doesn’t need aid from the community but aids its community. Even if did, it would be an unbeneficial amount.”, I really don’t agree with that, any amount is a beneficial  amount and even being well-established they DO need to raise more money, in our talk with Maarten from the NGO he said that they have a low budget to  invest in the Drupal website, they still need to improve in that matter but doing what they do, they invest in more crucial matters and leave the the communication part behind which is also a very important subject, without a good communication within the NGO, they will never have a great outcome…and communication being only ONE thing they can invest the raised money in. They have a great cause, shouldn’t be hard nor take long to get what they want out of crowdfunding and if they don’t, there isn’t a real DOWNside for crowdfunding in my opinion.

All together for one purpose!!!

"Alone we can do so little, together we can do so much."

Hellen Keller

See ya next week

Marcelo

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This post was originally published at the Project Community blog: NoBeardMarcelo

DESIGNERS, CLAIMS AND HELPING HANDS

CROWDFUNDING AND CROWDSOURCING

'Harness the Crowd to Increase Awareness, Cultivate New Volunteers, and Gather Information for Your Charity'


Making the right use of croudsoucring- and crowdfunding networks,like Kickstarter or Indiegogo, is essential for starting up with any kind of project and idea. By using these tools, people get the opportunity to make an ‘open call’ to a wider community. Besides of sharing knowledge and ideas, it can enrich the designers/starters and bring diverse perspectives and critical thinking which may help refining or revising their idea. As I said, it is important to know how to use these tools, in order to reach the right audience, and make use of the communities build around the project to support it.Still, they can bring a lot of supportive help for starting up with an idea/project and I guess it connects the right people and creates a good basis for exchanging, creating,refining and raising.

'If we really see each other, we WANT to help each other'

- Amanda Palmer

THE ART OF ASKING

http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html

As I was watching this video, I realized its connection to our current prompt. Moreover, watching it made me very emotional, because what she explains is very touching and true. She brakes this issue down, to a personal and human base, by talking about her experiences of searching for self-fulfillment and accepting. And, even more important, about the circle of asking, giving and receiving. As a basic requirement, she views the ability of ‘seeing’ each other, not just as strangers or competitors, but a lot more as human beings with fears, mistakes and hangovers. As we all know or probably even all have experienced, these thoughts and emotions are part of us, since we all are afraid of failure in our lives. Lots of people, including myself, are afraid of asking for help (no matter of what kind) because they feel like it makes them vulnerable. Showing to others that we need help, and through that admitting that we cannot solve our problems on our own, makes us feel like giving a surface for corroding. BUT, instead of letting this fact holding us back, we should use it and try to face each other, with all our doubts and fears. Referring this to the challenge of designers, who often feel urged to ‘make it on their own’ it shows the importance of trust and openness, and above all, the ability of admitting to need help and ASKING for help, without being ashamed. What I guess is, that innovative people, like designers are, have the fear of ‘sharing’ their ideas or the related problems because it might feel like being not creative enough to do it on their own. But in fact, experiencing that should not make us feel like failing. Instead, we should be open for exchanges of thoughts and feelings. As it is true for sharing on all kinds of levels, if you do it with a right intension, it should enrich and help you, and not make you feel like loosing or giving up. Therefore, as we learned last week in our assignment about collaborative group work, Crowdsourcing can be a very helpful tool to use after the individual/organizational idea generation, for refining ideas and bringing different view angles and perspectives. Finally, I see more advantages than disadvantages for Crowdsourcing in Design. 

image

As I did my research on the weekly topics, I found this amazing organization, which in my opinion, has a truly commendable aim. By giving people all around the world access to capital (even small amounts) they encourage and support them on their way of creating a better life for themselves and their families. What I personally find most adorable is, that the focus here is not only in helping people by funding a bigger project, but in supporting those who need financial help in order to have a perspective for their lives. It gives everybody the possibility to help by making a loan in order to support a specific person or project. Moreover, you are getting updates about how the project is going, and in the end, you even get your money back! So, you can use it to fund another project or donate it to KIVA. So PLEASE check it out !

http://www.kiva.org/

 KEEP IN MIND :

'a sorrow shared is a sorrow halved'  and  'a joy shared is a joy doubled'

Thanks for reading,

Katinka

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Posted in Community, Group 4
This post was originally published at the Project Community blog: +