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Posts Tagged social networks

#projcomm Privacy settings on social networks & personal branding

Understanding the online tools you work with and understanding their impact is critical when it comes to engaging in the online arena. Now I have not been able to catch up with all blogposts created by the nine groups and staff members so there might be some stuff that has been covered. My message to you: life is a great experiment. But make sure you understand it’s privacy settings.

Exploring social networks

You, as students of the Hague University and members of ProjectCommunity, are exploring the usage of social networks and this is great:

  • You participate in an online group in which you ask questions to fellow students and staff members.
  • Some will setup an account for the tools they come across (like Facebook, Twitter, Whatsapp, etc)
  • You use Google + Hangouts to collaborate & organise.
  • You write publicly on a blog

And I’m really impressed by how you deal with these tools. But these tools have some great disadvantages as well: they struggle with giving you full control over your privacy in the public domain. You are also given a fair share of what a personal brand means and how to start building one as part of your education. I think this is great and unique.

A personal brand

Your brand is what people say about you when you are not in the room.

Jeff Bezos, founder of Amazon

A personal brand is not how you see yourself but what others say about you… think about it. Social networks has offered us great tools to express ourselves to share stuff we like, love, hate what we belief in etc. But have they told us as well how not to use it? Or have they told us to be aware of the consequences of using it?

Defining a strategy?

Does cool now, mean cool when you are applying for a job? Most of you are just getting started in their professional lives. Yes you are students but you already have a to worry about.. You are now getting ready to build your knowledge & experiences and to show that to the world. So you have to consider building a personal brand. Probably the reason why you need to deal with ‘personal branding’ already during this course. You can not tell yet who or what you wish to be at this stage of your life. You have made a choice with this course Industrial Design Engineering, but will this also be your career? So how will you safeguard your brand during a phase in your career that is some much fun?

Empowering you to build a brand

Social networks empower you to build your brand but also are great tools to destroy your career before it has even started. 

I accepted a few of your invites to become friends of Facebook, which means I allow you into my private life but also gives you an opportunity to communicate with me in an easy way. You can follow me on Twitter, connect with me on LinkedIn and can talk to me on Google + in a hangout.

But this also made me realize that I have to reconsider what I post to Facebook. Today during the Hangout I suddenly became aware that this was a Google Hangout on Air. This session was recorded and on air: Hello world, Maarten van Leeuwen joining a session with students talking bla bla and showing his face. This session is now available on the world wide web.


Do you understand the tools that your using? Have you looked at your privacy settings on Facebook? Do you know that Twitter allows your entry history to popup in search results not only on Twitter? Sometimes even when 


(personal note: last week I went to see this movie and I feel in love with Amber Heard, but don’t tell my girlfriend oeps hope I can delete that…)

Our world is rapidly changing. TV’s record data about what we watch. Apple’s iOS 7 has some interesting privacy issues. Facebook & Google + are being sued by several governments for neclecting privacy of it’s customers. Governments & companies behind technology invade our privacy and but these tools also help us to stay connected. Don’t you think? 

So the big questions is: what will your personal brand look like? Will you be the party animal? Or the one who doesn’t have a life? Cause you don’t have a life if you have no Facebook account, right?

Your brand is what people say about you when you are not in the room.

Jeff Bezos, founder of Amazon

Consider your actions

  • Be aware of privacy setting on social networks
  • Be aware of the how your behaviour off - and online will affect your future

Some questions

  • How do you think that people’s view on privacy might affect their behavior online? And how does this affect their willingness to share their knowledge & expertise?
  • Will you share with me some articles you have read about privacy settings on social networks and devices?

Look forward to hear from you in the comments on the ProjectCommunity website! Have a nice week!

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Posted in Community, NGO Partners
This post was originally published at the Project Community blog: Maarten van Leeuwen