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Week 7 – Marketing

Today’s class reflection

Due date of this project is quietly sneaking up on us but your group made the most of our time in class and is moving at just the right rate to get all the boxes ticked and complete. I gave an insight and a heads up with what tasks are still remaining and our priorities. Even though your client is not cooperating to his potential, plenty can still be covered.

This week’s theme was interesting and beneficial towards our project at the same time. We were introduced to the ideas and concepts of marketing our client’s product to his fellow customers. We were also presented with how to create a storyboard, as our final presentation will be multimedia presentation telling our client a story of themes we have learned and how he could take advantage of them though our advice.
Our group spilt into three smaller groups to work on specific tasks, which increased our productivity. One group was responsible for researching marketing strategies, which would specifically aid our client, another group was in charge of creating our storyboard and the last was developing our presentation and the script that goes will it.
During our Google hangout, our group got some stimulating insight on how different marketing strategies work better and take advantage of alternate products or situations. We also noted from feedback of our storyboard take we are communicating too much content instead of telling a story. Slight alterations will have to be made to the way in which we inform our findings of the themes and research we explored to turn our presentation into more of a story.

Which of the themes we’ve been looking into so far will be of the most use towards your goal of solving the unmet need of your NGO?

Give at least 3 reasons why and tell who/what you think will play a key role towards success during the process.

When it comes to solving the unmet need for our NGO, I believe that the theme that will benefit our NGO in the best possible manner would be Crowdsourcing. This is because crowdsourcing allows for inexpensive assistance as you are able to obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community. As long as our client has a vast online community, it will be able to receive new ideas and plenty of feedback to constantly develop and improve their Drupal site. This will speed up the design process, which will consequently increase the rate of the site’s development. This theme is also an accidental advertising opportunity as a greater number of people for the other communities will get the word out and experience our client’s site and customer base. Crowdsourcing is also a great way to communicate with your current and potential customers; because you consider their opinion and feedback, your community and other communities feel more involve with our client, building a healthier relationship between them.

I do have a different take on the relevant theme when it comes to the success of our NGO’s product. I have come to the realization that we could advice our clients with the best and innovative specifications for his social networking platform and his design/development team can create the best communication and community-building site for his customers; but without a proper marketing scheme or strategy, no one will use it and take advantage of this platform. This point makes marketing a vital area to consider and invest in, to ensure the use, traffic and popularity of our client’s Drupal site.

What do you think the solution should be and why? (This does not have to be exactly the same as your group solution, but it will defend your group solution if it does match).

This question is very challenging to answer because of the difficulty we are having with communicating with your client. He promised us a full demo and his Drupal site where we could test it by discovering its strengths and weaknesses. Unfortunately, we were are able to do this as the demo was never given to us; because we are not sure what the current state of our client’s product is, I cannot mention in detail what I think the solution should be and why. My group and I can only advice some specifications that we believe are relevant to his product.

Our client has also failed to provide us with a design brief and or PDS so still unable to superficially see and understand what is really wanted and needed. We only have a really basic idea from the Project Communities website which is not enough.

Our group is only in the situation to provide certain advice related to the themes explored in class. 

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Posted in Community, Group 6
This post was originally published at the Project Community blog: Untitled

Week 6: Crowdsourcing & Crowdfunding

Reflection on today’s class

This week’s class was more productive than usual. We had a brief team meeting before class to discuss on the misunderstandings and problems each individual face in the group. It let off plenty of steam for some and allowed certain individuals to get some things off their chest. Improvements on the way our team our team functions were introduced and have been working to a positive affect at the moment but its too early to come to conclusions. We implemented a new way of communicating through the Internet as well as sharing files, as one issue was that some team members were not updated with the project with the latest files. Facebook was not an optimal option.

During the sixth week class, our theme was croundfunding where we had to research on how it might be beneficial to our project. We looked into different types of crowdfunding as well as successful cowdfunding website.

Group was also updated on the final presentation and feedback was finally received. Progress was made with the presentation and the script as the whole group finally to view it. Another helpful term we came across though Maarten’s presentation was “killing your darling” which is basically means throwing away the cool/exciting but unhelpful items from the project. This is great, as we don’t have to mentions all the themes and extra ideas that were taught in the course making our final presentation shorter, more precise and importantly, added benefit to the client.

I believe that our group members now have a better understand of the task in hand and our teamwork will be more effective and efficient.

Now that you have explored crowdsourcing and crowdfunding, reflect on your sense of the usefulness of these options.

Both of methods of gaining assistance from the community are beneficial is aiding your project but it depends on the specific task and what is needed.

Crowdsourcing is where work, ideas and needs can be done and found through a crowd, usually online community. This method and can people loads of time and money and they don’t have to employ a dedicated professional. There are also a high number of people willing to do your task at any time. The main disadvantage to this is that the task may not be completed to a high standard. It also takes a lot of time manage to direct your crowd members. For t Solidaridid, I believe that is can be useful is some area but not others. I am have seem that Solidaridid have already been using crowdsourcing with their “Thunderclap campaign” as they trying to get the message across on how sugarcane can change the world. They have nearly reached their goal with the number of supporting them message, which can be called a success. In our specific project of how Solidaridad can connect with its community better though online social networks, I believe that crowdsourcing can be useful and have a positive affect. There is a possibility thats it can increase Solidaridad community base, which can increase their acceptance which leads to growing their business. Crowdsouring can also increase the rate and effectiveness of the development of its own social networking platform. More people can give their inside/opinions on improvements and multiple individuals can implement these new/enhanced ideas.

Crowdfunding one the other hand is where a project or a plan can be summited to the crowd though the Internet and for the interest of the community, they can aid your project. There are websites like such as Crowdfunder where aids are investment based where consistent amount of aid comes in and are great for small business to get a kick-start into their work. Websites like Kickstarter are donation based where anyone can bring something to the table. The advantages to both methods of crowdfunding are that it can give capital without loans, they is also not much risk involved as it is free to let up and finally it acts as a free marketing fool with is very helpful. To Solidaridad, I believe that crowdfunding may not be so useful. This is because is a well-established firm and doesn’t need aid from the community but aids its community. Even if did, it would be an unbeneficial amount. In our specific project, crowdfunding would not help as Solidaridad already has a development team for its Drupal site.

What do you see as the pros and cons of crowdsourcing in design? Give your reasons for your responses.

In the area of design, crowdsourcing has the ability of enhancing the design process. Even from the very start, and idea can go out to the crowd and suddenly an unmet is found. With such a large audience, the rate in needing a unmet need can increase. Also with the diversity of the crowd, research can be a much easier and cost efficient process as your sourcing for secondary data is endless. Also with primary data, multiple tasks can be given to large amounts of collect data. When it come to the actual designing, evaluating a design is enhanced as a multitude of feedback is given which also help designer with the development of the chosen design. Evaluating the finish product to a given crowd can be a better idea compared to putting out into regular consumers as it give the design another chase to improve on their designs.

Ultimately, it has a positive impact on the design process if used correctly with the appropriate crowd.

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Posted in Community, Group 6
This post was originally published at the Project Community blog: Untitled

Week 3: Developing your technology knowledge & your digital identity

It can be very useful to let others know what you know can share.

In high school, I did learn to use an application used to produce and publish professional websites. I was mainly trained in my ITGS classes in school to use a piece of software called Adobe Dreamweaver, which is part of Adobe Suite. When using this software, I was mainly trained by the teachers to use HTML language (used for created content) and CSS Code (used for formatting content). I believe my insight in this area will  be very useful in the development of the NGO’s social’s network/platform as most companies wanting to put their content on the web or just want to improve their online material use this type of software to develop their online communities.

From past years, I have also developed skills to create flash animation. The application use to produce these animations is called is called Adobe Flash. This was mainly a side project as the animations created were just extra content for the website I was creating.

Before the year I graduated from high school, I had an ITGS (Information technology in a Global Society) project where I had to create a website for a customer with just basic HTMP and CSS coding.

If I would finish my work at school or somewhere without my personal computer, I would upload it to a file-sharing network where I can retrieve my work from home and continue working on it. This developed my skills of connecting to foreign networks/servers. It was monitory in my previous school to be able to connect to its network as most of the teachers used it to post their learning material.

It can be very useful to let others know what you can learn from them.

Particular skills that I have learnt from my previous classmates include the basic skills of the ins and outs of computers. With the help of them, I build my own computer which including assembling each and every component together. It have me a better understanding out how the specifics of online networking works.

Also very recently, I have learnt new methods of communicating with a large group over the Internet. Joining and being part of Google’s social platform allows for multiple people to join a videoconference. 

What online tools are you good at? For supporting what kinds of activities?

A little confused by what the syllabus means by “online tools” as most online tools are what I assume to be websites that take no further understanding or knowledge to use and understand.

Even though Facebook was primarily created as a social networking platform, my group takes full advantage of its sharing capabilities. I am able to share documents and important file across the group that we created. There are also privacy settings that allow our group to be isolated from others. Facebook is a really good online tool as everyone these days has an account and is always online. This allows and supports my ability to share and communicate (verbally) from whenever and wherever. Facebook also allows for one to one video chats, which gives me an opportunity and supports the ability to get updated with one’s work or situation is a much faster and direct manner. I am always keeping my group up to date with latest happenings and work through Facebook.

I frequently use YouTube as an online tool that I use ever frequently on an educational level. Reading a big block of text is not very consequential to me. Fallowing a video demonstration is a lot more interactive and can be more effective in the learning process. YouTube can support anyone stuck at a particular point of the most situation and answer their current misunderstanding or question in the form of a informative video response.

What would you be willing to teach others?  

Software wise:

In terms of creating a website as our goal is produce a social networking platform, I can teach some basic HTML and CSS coding as they both are universal languages in the computer industry. I have never used Drupal Commons but I am very sure that they use these two coding languages in the development of a basic social networking platform.

Online Tools wise:

From my understanding of what an online tool is, I do not believe that anyone from our group will need any assistance or guidance on how to use these websites (Facebook/YouTube). There may be a few hidden features that are stopping a user from using the online tools to its fullest potential.

What can you do or what do you know about the other groups “unmet needs” they have defined for their NGO?

In group 8, I can see that they are working on the same organization but in a different area. I believe their goal is to have every employee develop his or her personal brand through a social platform. This will maximize the knowledge exchange between individual in the organization

Can your expertise be of use to them?

With Drupal Commons as a resource, I believe I can develop this social platform. Once the design team has come up with something for the employees to develop their personal brand (enhanced Sweet spot model) that would fit on its social website, I could use my experience with coding to turn their ideas into reality. 

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Posted in Community, Group 6
This post was originally published at the Project Community blog: Untitled