Our “client” the Gogorobí Foundation assigned us to find solutions to their funding needs as well as network expansion. In my opinion the latter point can be split in two. Network expansion within the foundation and external supporters which do not participate in the work but give support by donating, spreading the word and enjoying their work. So basically employes and consumers. So far every theme could be of use to address these issues. The use of crowdsourcing and especially crowdfunding seems to be the best ways though.
An argument in support of this approach is that a big crowd of people can make a bigger change than just a few people and the internet gives us the opportunity to tap this crowd very precisely. Volunteers from all over the world could be found to help the foundation do all the PR for example or give support with organizing, managing.
If enough people are convinced by the idea they will be willing to donate. Crowdfunding used right is a great way to reach a big chunk of the right target group.
Making this crowdfunding campaign viral would be the ultimate goal of course and would reach a lot of people, but even without it being viral there is a good chance that it would reach people that want to participate in the foundations work as well and build up community that way.
I think its really important to have our video with the advice as precise as possible just to make the impression that it is a plan that is thought trough.
My final solution would roughly look like this: First step for Sheila would be to find some volunteers online that would like to help her with creating media like a killer website, a crowdfunding campaign video and material. She should choose one project that she wants to do and try to market that. Start a crowdfunding campaign for this one planned project while expanding the local community by reaching out to the next target group: cultural interested tourists through travel agencies and tourist offices.