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Posts Tagged Marketing

Not for Project Community this time ;)

This blog is somewhat similar to a faculty blog, so it has nothing to do with the weekly blog thing. Just a story I wish to share :D

Aye. aye, aye.

So last weekend I flew to visit my mom in UK for a really really really short weekend. She wished for me to visit her a loooooong time ago, for I haven’t seen her restaurant yet. The business was doing okay, but it could do better. She has to compete with lots of restaurant in Bedford after all…

After looking around a bit, I asked my mother: “How is your facebook page (of the restaurant) doing?” “Nothing much, I guess.” She answered. “Uhh… twitter then?” “Oh, I don’t know about that?” “How about business cards or flyers, do you have them?” “No, I don’t. I have no one to help me with that, but I really want them.”

I know my mom is a digital immigrant, she also cannot afford time nor energy in this digital world and since I am not always physically around her, I wanted to take the burden of social networking of her shoulders, for I could do that easily from my computer in the Netherlands.

The first thing I started was a new Facebook page. Easily done. Took some new pictures, uploaded some. Since there is a limit amount of photos I could take, I told my mom to take pictures of her cooking (she is the headchef) once in a while and send it to me through Facebook messenger/Line/Whatsapp, so I can put it on the page.I came up with a “Dish of the month” idea to post it on Facebook. She really liked the idea and I really hope it will attract some more guests.  

Then off to Twitter. Nothing much I could do there, they do answer all the tweets, but have not post anything since august this year. I explained that they should start following people, for the people they follow might follow them back. For now that is okay.

Next stop is the physical objects: business cards & flyers. I had no time to do that in UK, for I had to fly back already, so I have been working on that (instead of doing homework gnegnegne…) here and use Line as a communicating tool between my mom and me.


I am not an expert on this marketing area, but I guess I do know what looks good and what not for I am and have the all judging ‘Eye’  hahaha…

For now this is what the card looks like. All the images are mine, so there should be no copyright issues, right…?

The front:

image

The back:image

Since I have little fate in the Twitter account, I only put their Facebook page on. The feedback I get from my mom was: “Perfect.” and since I am not shallow I wish to have some critic. Nothing is perfect after all well expect me

I have not started with the flyer design yet. She already has her own flyer, but I really am not content with that. If I find more time, I will gladly do it for her, but for now. I guess she content with it.

Also I need to learn how to make websites! Her website is not really up to date and if I really want to take over the burden 100%, I need to master da skills~~. Gotta learn them all!! Ugh… I just hope it won’t be too hard…

Hmm… so what is the point of sharing all this? Maybe because I want some good feedback? Maybe also as a reminder of the things I have to do. Little of both, but the most fun part of it is, is because I would have never started thinking about these if I have not followed this Project Community course. So in a way I am thankful for the stuffs I have learned so far and to be able to practice it in real life and to help, in this case, my mom with it, it feels good great…. Anywhos… thanks for reading :)

Regards,

Warisra

The Facebook page:
https://www.facebook.com/thailagoonrestaurantbedford


EDIT:

Ok, frog! I now see that the adress/telephone number/mail/website may be too small to read. Ah poop! I already ordered them. Sigh. Good thing I ordered a small batch, for these occasions hahaha… We will see ^_^;

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Posted in Community, Group 5
This post was originally published at the Project Community blog: Strawberry Egg

The end is near

Time goes by so fast, this weeks, I didn’t even noticed that we’re getting closer to the end, thus to our goal. I really liked the picture of the creative process Anne used in her blogpost, because this is exactly how it is. This picture below gave me the final reality check, but so far, i can’t answer the question. 

image

Credits: http://thephoenix.com/Boston/

The things we learned in the past weeks, helped me understand how communities and companies work and how much afford you have to put in your work. And it helped me understand what is needed for our NGO Solidaridad. So what can be relevant to our NGO and how could they make use of it. To get to this conclusion, first I’ll summarize the main impacts of the previous weeks.

Working in a team means collaborate, support and create ideas, you couldn’t think of by yourself. We learned how to get the best out of a team, by diversify different group sizes and divide tasks. Distribute various group roles like a teamleader, a timekeeper and so on, can be very helpful, since this creates a structure and we all know that it is way easier to work with a structured system instead of just gambling and tossing around. Especially in groups with so many different nationalities and cultures. But as you can see it is all about collaboration. As in crowdsourcing and crowdfunding. It is a way to involve a broader community to your work. Crowdsourcing for example gives people the chance to participate in a design process, by  giving feedback, share ideas and contribute. Crowdfunding is a opportunity for designers, companies or normal human beings, to gain financial support for a upcoming project. But the nice thing about it is, that the supporters are also normal human beings, who likes your ideas and trust in your projects. 

The important thing about a problem is not its solution, but the strength we gain in finding the solution

Still, collaboration doesn’t mean to completely forget about each individual part of a team, to get to the actual reason for this blogpost. 

Our challenge is, to introduce Drupal Commons to Solidaridad. Which basically means, to help Maarten (our NGO), persuade the members of the nine Regional Expertise Centres to use Drupal Commons. I think the theme Me-We-Network will be of the most use towards our goal of solving our NGO’s unmet needs. What they need is an intra- en extranet for wider knowledge exchange, for sharing news and documents.  So far, they communicate only via e-mail or skype. Since they don’t want to spend too much time or money on new technologies, a simple and easy to use Network would be a great impact. With Drupal Commons they could have full control of their own platform. They don’t have this possibility with Facebook, which they only use for Marketing and to keep their supporters up-to-date (which was also our main topic this week). In our group, we worked out a good opportunity to also set value on the Me-part, by creating personal profiles for each member, with profile settings. Containing basic information like age, name, picture, but also country and timezone, to be able to arrange meetings. And in addition it is a way to inform other members about the projects you’re working on at the moment and sharing your trajectory. Hopefully our recommendations will be helpful to Maarten and we will reach our goal with a happy smile and turning the end into a good thing !

Solidaridad Network Facebook Page

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Posted in Community, Group 1
This post was originally published at the Project Community blog: Aureole