NOTE: This is a full archive for the Project Community: You & The World (2013) please see the main site for the most up to date information.

Posts From Group 9
Once this group convenes and develops its project focus and team name, this will tell you more about this group.

Marketing is all about your colours! Don’t forget, it…

Marketing is all about your colours! Don’t forget, it different for everyone.

Posted in Community, Group 9
This post was originally published at the Project Community blog: Maurice's IDE Reflection

WEEK 6: Internal vs External Marketing

On the subject of Marketing there are many views, opinions, and methods to achieve the same objective. This objective is to transform and idea, service or product into a desirable good, by appealing to specific target groups. Marketing can have many different applications, and has interesting similarities with Personal Branding. Marketing is the term used for the general subject of making products appealing to an audience. What if that product was a person? This would make the theories and knowledge we learned in Personal Branding a form of marketing technique. 

I think Marketing is so widely influential because we are all subject to the forces of our own perception. Our perception helps us differentiate between the things that interest us & those that don’t. So marketing essentially is a tool used to cater to specific groups or individuals interests. This perception problem makes us choose, our community, friends, education, favourite brands, services or companies. Defining ourselves in such a way creates the context we choose to live in, but ultimately also forms the way in which we want to be perceived. This cycle, of perceiving & being perceived is the reason why Marketing is such a hit.

To come back to Personal branding, which i will know define as finding yourself & your interest, then turns into Personal Marketing. The beauty or perhaps the pitfall of marketing is that the principle stays the same, however the way you go about doing it can change.

Seeing Marketing in such a way, now brings us to the internal vs external marketing. To me, Internal marketing for example by a company , would be much like defining yourself, your interests & what people stand for, but for a company. The external marketing has to do with how this ideology you call a personal brand is perceived by the outside world, and how you go about promoting it.

This is what I think about when I hear Marketing, and what it actually means.

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Posted in Community, Group 9
This post was originally published at the Project Community blog: Maurice's IDE Reflection

During Module One, I learned about different kind of things that…

During Module One, I learned about different kind of things that helps me learn about myself and about the NGOs (project). The most interested but hard ones was Personal Branding itself, the 4 Hats, which is Crowdsourcing, Teamwork, Crowdfunding, and Marketing, that we learned in the Project Communities, and the way of working in groups.

Out of these, I think the most important and brings everything together is TEAMWORK and INDIVIDUAL PARTICIPATION. I think like this because it depends on the teamwork and individuals when doing a group work. No matter how good the project theme is, if the individuals doesn’t work in there best, it is no use. If individuals play around and not working, the team itself gets ruined and the project itself will turn into a bubbles. However, in contrast, if each works there hard and be active, the teamwork will automatically go well and the results of their project will be the best in best. So, to be clear, INDIVIDUAL PARTICIPATION is the most important word that I learn in this Module and then connected to that, TEAMWORK will be the one. These two can also be perfectly connected to the Solidaridad, of course.

From this learning, I want to be a more active person and be able to be outstanding in front of others. Eventhough I think and others say that I am sociable and bright person, I still have a little fear on standing front of lot of people. I don’t want to get feared but it just turns like that automatically. My body doesn’t work out the way my head wants to work out. By trying my best, I will be an person who can first volunteer to do a speech or presentation ini front of people without fear.

By this chance, I hope I became more a big person compared to my past. I can’t wait to see what I will do in Module Two!

Posted in Community, Group 9
This post was originally published at the Project Community blog: Lee Ji Eun (Jennifer)

#6 Develop the strategies

We covered all four hats until now: crowdsourcing, crowdfunding, marketing, and work team. All four of them are important, but I think personal branding is key to get through all of them.

First of all, Solidaridad has work teams within the company. To use the team in the most efficient way is the key to success. Then, how can they use their work teams well? Using personal brands! Everyone has their place on earth. Based on their gifts, passions, and purpose, people can find their sweet spot, which is related to their personal brands. The company can group people based on their personal brands.

Knowing each person’s strength and weakness, the team can help each other to draw the best out of them. Also, if they have same purpose, they can work together even better for the one common goal! Great teamwork effects all other things: crowdsourcing, crowdfunding, and marketing, and personal branding strategy is the answer!

Marketing is very important as well. Before I start the project, I’ve never heard about Solidaridad, which implies that Solidaridad is not doing great at marketing itself.

Marketing is important for not only the awareness of the company, but also the two other hats, crowdsourcing and crowdfunding. People do not invest any time or money on what they do not know. Actually, people have no interest in whatever the company do if they never heard about the company. To get people involved in what they are doing, the company first need to market them so that people can get interested on them. Marketing influences crowdsourcing and crowdfunding since both of them requires the voluntary participation of the crowds.

Then how can Solidaridad market itself? Maybe brilliant advertisements using fancy scripts, beautiful sounds, simple & clear messages with legible logos will be helpful. 

Developing marketing & personal branding strategy. This is the main problem to solve for Solidaridad and for our project group.

Posted in Community, Group 9
This post was originally published at the Project Community blog: Keisha :)

Successful Personal Branding

The unmet need of Solidaridad that we have been tasked to solve is the implementation of a solid personal branding strategy, to be used on the organization’s intranet, that will result in maximally efficient knowledge exchange between individuals working in the organization.

I explained in my first post that personal branding is, in a nutshell, marketing persons and their careers as brands. The clear implication herewith is that good personal branding is, in essence, good marketing. The bases of a personal branding strategy that will help Solidaidad are the impartment of marketing prowess on its workers, and a good system - intranet, in particular - that will facilitate the effective use of personal brands in service of exchanging knowledge and aiding cooperation between workers.

Any intranet that incorporates the sort of personalization seen in popular social networks, such as Facebook, into a work environment, is likely to suffice in bringing personal branding into the center of the workspace. I believe that the bulk of the task lies in making sure your employees know how to market themselves.

There are many facets to a good brand, personal or not, but transparency and authenticity are at its heart. Personal branding does not stop at showcasing the individual’s credentials and function within the company, or even at finding a professional niche. The underlying passions, visions, and goals of the individual are what sets apart a truly attractive brand. I believe that some of the best insight into marketing oneself succesfully and earnestly comes from Simon Sinek. In his TED Talks speech titled “How Great Leaders Inspire Action,” he explains that the most inspiring marketing has the “why” at its core, or, as he puts it, “People don’t buy what you do - they buy why you do it.” What he says is extremely relevant to successful personal branding, but it must be noted that he stresses the point that most marketing is not of this “why-centric” nature - that it to say, it does not appeal to passions and beliefs shared with the audience, but, rather, merely informs the audience of the features of the marketed product and the credentials of its producer. This is where teaching employees to market themselves comes in. The bottom line is that having employees who know how to market themselves is a prerequisite for using personal branding to its fullest, and successful marketing does not come easy.

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Posted in Community, Group 9
This post was originally published at the Project Community blog: Ruben's Blog

week 7

I think one of the most useful themes for Solidaridad is personal branding. Solidaridad needs to have a more personal connection with people who support it as well as a recognized image. For example, Solidaridad is not as known as The Fairtrade Foundation. They do not seem to be active in the market. Once in a while, you will find products with the Fairtrade logo or even see the Fairtrade logo on different advertisements on the streets. Solidaridad seems to be unknown. Just on Facebook, Fairtrade has over 100,000 likes while Solidaridad has a little under 2,000 likes. The logo for Fairtrade is also very recognizable, simple, and has the letter “F” visible in it. 

Another theme is crowdfunding. Solidaridad could need to get donations through advertisements. They could also do what WWF does, have people gather donations on foot. This gives people one on one interaction with someone who knows about WWF and they could also get their questions answered on the spot if they have anything to ask about WWF. They could also ask what is their money going to specifically. This really gives WWF a good image because it shows people are motivated and interactive, as well as helpful. The WWF jackets they wear also show the company’s logo. A white background with black shapes that form a panda. This is a simple and minimalistic logo, yet people immediately recognize it and this relates to the topic of personal branding.

WWF and Fairtrade have an image, Solidaridad seems unknown and they do not have a “hip” image. Most of the images of people working in Solidaridad look like they are in their mid 40s and up. If they had a group of people in those images who are in their 20s, it would appeal to younger people who would like to contribute to their cause. 

Crowdsourcing could also play a big role. Solidaridad could gather people who are willing to help them and put in their ideas too. People who have experiencing in farming could even work for Solidaridad. They could teach others how to farm and they could even travel to the countries that need support. There are also those who could have experience in advertising. A whole group of people who have intelligent, witty, or brilliant ideas in terms of advertising could go a long way. 

In conclusion to this blog, the main thing our NGO needs to work on is personal branding. They have the financial means to support their cause. However, having a recognized image could bring their game up to a whole new level. 

Posted in Community, Group 9
This post was originally published at the Project Community blog: Zakk Ulbrich

four hats, only one winner..

We’re in week 7, the first block is almost completed and all the pieces of our assignment are finally coming together! We as a group improved a lot the past few weeks I think, the teamwork, the involvement and the understanding of what we’re actually doing are all there now. We even started a good storyboard, a great beginning for the movie and the presentation. :)

Now we’ve discussed all of the four themes and worked on them, I can say they are all pretty important for our NGO because they’re all getting together at some point, they relay on each other. 
But I think crowdsourcing can help out our NGO and it’s unmet needs the most. 

- At first, crowdsourcing is getting people involved in what the NGO is doing and where they stand for. You can let people give feedback on your ideas or let them vote for the best new project you have to choose. It’s cheap, it’s fast and it’s worldwide. 

- Second, crowdsourcing can help the company out. If you’re stuck people from outside or, sometimes even better, within the company can give you new insights, new ideas, new information. It can help you connect with other companies so you can help each other out. It’s the easiest way to exchange knowledge, on different levels. 

- Third, crowdsourcing can be used on different levels, so it depends on the need or task on what level you want to use it. This is an important part of crowdsourcing, if it’s used right, it can help improve the company a lot and it can have them save a lot of money and time. But it’s not that easy as it sounds, research will in most cases be necessary to find out exactly which strategy for crowdsourcing the company (or project group etc.) has to use  to take the biggest advantage of it.  

Our design challenge for our NGO is developing a personal branding strategy to maximize knowledge exchange on the intranet. Our solution: Building a social intranet platform where all employees can have their own page where they can show their personal brands. On this profile pages you can find links to project pages of projects they are doing or have done. Their are open forums on this pages for problems and ideas. All employees involved in the project can add progresses, ideas, developments and pictures that are open for the whole social intranet. People can profile themselves, people can share information, people can look information up, people are involved in what the company is doing in other places, people can share thoughts and ideas. 

This shows crowdsourcing can be used on so many levels and in many different ways. I think giving the company advice on using crowdsourcing for developing a personal branding strategy can really help them, or at least take them forward in the process. 

Posted in Community, Group 9
This post was originally published at the Project Community blog: by Isabel

Week 7

This week we had class about Marketing. Marketing is the process of  communicating the value of a product or service to customers , for the  purpose of selling the product or service. So actually there is no  company can survive without marketing.

Generally there are two approaches of marketing ——Earlier approaches and Contemporary approaches. Earlier approaches  is the earlier orientations, namely, the production orientation, the  product orientation and the selling orientation. Recent approaches in  marketing include relationship marketing with focus on the customer,  business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society. It  included Relationship marketing,Business marketing ,Societal marketing and Branding.

According to Solidaridad’s situation, personally I think contemporary  approaches is the best choice because of following reasons. First of all, Relationship marketing is the relevant point for all companies and  businessmen in contemporary society. Emphasis is building better  relationship between suppliers and customers. After that it can provide  the best possible customer service and build customer loyalty. Of course, companies can fix promblems after get more feedback and information from customers. Second, business marketing can build and keep relationships between  organizations by different forms of marketing activities, such as  promotion, advertising and communication to the customers. For  example, Solidaridad could market their project to the factories or  companies which has business or products about sugarcane.  Meanwhile, during their cooperation, Solidaridad also could increase  their publicity by having commercials or printing their logo in the  products of their cooperation companies. Last but not least, Branding plays as a key role  in the marketing programme. Branding refers to the main company  philosophy and marketing is considered to be an instrument of branding philosophy. However, it’s also means Solidaridad’s personal branding.  From now we understand that Solidaridad does not only need cash, they also need to found more human resources and technologies by  crowdsourcing and crowdfunding. So, if there are more people can  understand and agree with Solidaridad’s branding. Without question,  Solidaridad will get more help form these crowds. image

my comment

 Jennifer’s blog

Keisha’s blog

Posted in Community, Group 9
This post was originally published at the Project Community blog: Untitled

Week 7, it’s getting more serious

In today’s blog I will uncover which one of all themes we have been looking into should the most important towards the goals of our NGO. I will get straight to the point; teamwork, crowdsourcing, crowdfunding, marketing, these all are important elements, however one is the most crucial, which is marketing. Besides importance of the marketing itself, it also connects all those themes together and brings some kind of common ground for them. We should not look at the marketing as s selling process, but process of communicating particular message with our audience. It uncovers the main benefits and possible results from successful implementing of the new product, in this case solution.

 I would like to get more particular about the marketing, therefore I prepared the following advices:

 Instead of throwing one-way commercial messages at users, the NGO has to use the technology, is this case internet and social networks to interact with them and become part of their conversations and lives. I recommend to avoid using of already existing overloaded social networks, instead, Solidaridad should create its own social-networking web site reserved for only people sharing their interests.

 The main advantages of smaller platform are:

  • focusing on specific interest, or profession creates one dedicated community of   like-minded people, which tend people to spend more time on the social network and contribute more
  • quicker exchange of specific message
  • shared information have more direct effect
  • direct feedback from users of the network
  •  better marketing message environment
  •  on small networking sites people tend to trust the context
  •  last but not least, monitoring the discussions

The best approach is not to “market” to network members but interact with them on topics of mutual interest. Crucial part of marketing is also collecting the feedback. Solidaridad should research the effect of their messages on the target audience, and research audience’s past and present attitudes toward the product and company. Feedback on marketing communications may suggest changes in the promotion program or in the product itself.

Posted in Community, Group 9
This post was originally published at the Project Community blog: Michal's Blog of Awesome Stuff

I’ve commented on…

Posted in Community, Group 9
This post was originally published at the Project Community blog: Keisha :)