On the subject of Marketing there are many views, opinions, and methods to achieve the same objective. This objective is to transform and idea, service or product into a desirable good, by appealing to specific target groups. Marketing can have many different applications, and has interesting similarities with Personal Branding. Marketing is the term used for the general subject of making products appealing to an audience. What if that product was a person? This would make the theories and knowledge we learned in Personal Branding a form of marketing technique.
I think Marketing is so widely influential because we are all subject to the forces of our own perception. Our perception helps us differentiate between the things that interest us & those that don’t. So marketing essentially is a tool used to cater to specific groups or individuals interests. This perception problem makes us choose, our community, friends, education, favourite brands, services or companies. Defining ourselves in such a way creates the context we choose to live in, but ultimately also forms the way in which we want to be perceived. This cycle, of perceiving & being perceived is the reason why Marketing is such a hit.
To come back to Personal branding, which i will know define as finding yourself & your interest, then turns into Personal Marketing. The beauty or perhaps the pitfall of marketing is that the principle stays the same, however the way you go about doing it can change.
Seeing Marketing in such a way, now brings us to the internal vs external marketing. To me, Internal marketing for example by a company , would be much like defining yourself, your interests & what people stand for, but for a company. The external marketing has to do with how this ideology you call a personal brand is perceived by the outside world, and how you go about promoting it.
This is what I think about when I hear Marketing, and what it actually means.