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Marketing Strategy for our Dearest NGO

For this week blogpost, We are going to explore about our marketing design and strategy. A little bit of business, but the whole thing is designed in our best way for our Dearest NGO.

I’m gonna go straight to the point.

The unmet need of our NGO (according to my point of view, do correct me if I’m mistaken), is their acknowledgement by the people around the world, and by that for instance, is a market and network problem. So, the most effective solution for this is CROWDFUNDING.

Crowdfunding is basically Fundraising by involving the crowds which what we called “the target group”.

This strategy is not only creating income for the NGO but also expand the network at the same time. Because expanding the network means expanding the market and that gives the NGO more opportunities to gain more income. Moreover, more people will start to acknowledge the NGO and the probability of investors who might be interested for putting their money could be increased. The target group and the marketing teams are those who play the important roles here. Any action of both sides will affect one another and could creat a big impact for the NGO.

Crowdfunding produces its best result if its done using internet. So the NGO and the marketing team are kind of forced to improved themselves to become a real good digital native. Unconsiously and gradually, the people involved will actually update themselves to know what happens around their world and also improve their skills of technology. Everyone behind the internet page (read: the internet creative team) plays their key role of the strategy and people who contribute in creating the website and giving their ideas are also important in this case.

In conclusion, more creative way of crowdfunding could be the solution for our NGO’s problems. Nowadays, the cliche way of crowdfunding wont attract big investors and only stand for small prices. We have to think like there’s no box in making this strategy come true.

Cheers.

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Posted in Community, Group 5
This post was originally published at the Project Community blog: Ibi Muljosantoso
2 comments on “Marketing Strategy for our Dearest NGO
  1. Meggie says:

    Your comment “This strategy is not only creating income for the NGO but also expand the network at the same time. Because expanding the network means expanding the market and that gives the NGO more opportunities to gain more income. ” seems to me like circular reasoning. http://en.wikipedia.org/wiki/Circular_reasoning
    You are following the blogprompts but I am looking for more analysis combined with really incorporating the point of view of Gogorobi. Have a look at Beth kanter’s video and answer the “What does succes look like ” question.

  2. Yura says:

    But what was your favourite part of the work? I mean,which of the new technologies you see more useful and sufficient?

Group 5 Blogs
  1. Bobby's Place for Struggling with the UPCOMING bobbyide1.tumblr.com
  2. Freddy and the Preservation of Caribbean Tradition freddycaribbean.tumblr.com
  3. Gleb's Blog foxruss.tumblr.com
  4. Ibi Muljosantoso ibims.tumblr.com
  5. Iliya Elenski iliyae.tumblr.com
  6. Stefan's Designed universe sphilipov.tumblr.com
  7. Strawberry Egg eyemymii.tumblr.com
  8. Yura's point of view yurasimus.tumblr.com

Final Video

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  • Nancy White { I appreciate that you included client liaison - I think this is often forgotten. Good catch. What advice would you give next year's students please?... } – Dec 18, 5:53 AM
  • Nancy White { Fun visuals! And right to the point. I think you are practicing your design principles! 🙂 Thanks for being part of Project Community Nancy } – Dec 18, 5:52 AM
  • Nancy White { I loved this piece of advice "Nobody will spoon-feed you the content of the course, you have to make your own experiences but you get... } – Dec 18, 5:51 AM
  • Nancy White { I love that you used your own photo! But more important, I appreciate the clarity of your description of what you have learned. WONDERFUL! Thanks... } – Dec 18, 5:49 AM
  • Nancy White { OK, your tips are the most practical ones I've read so far. WONDERFUL. Thanks, Fer. Thanks for being part of Project Community Nancy } – Dec 18, 5:46 AM
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