This week’s blog will be focusing on the online aspect of our lives. As we know, nowadays technologies are all around, so they become “necessity” rather than a luxury. In order to stay in touch with family and friends, to keep up with the current world situation, people have been using different technologies. Thanks to the internet we are able to be share information and communicate fast and easy. With the popularization of the social networks, today, it is a “must” to have a social profile and basically to represent your identity there. For example, in our university we have a selection of social network groups for the dissimilar tasks in class, so without having a profile on Facebook or other required social network, it becomes impossible to successfully graduate.
However, internet deserves to be at the place it is, occupying leading positions of society’s priority list, since it have been improving and facilitating that much our lives so far. I am happy, that I am capable of contacting all my close persons right away, for almost no money, and I can stay informed 24/7.
Different social networks must and are used for different activities and purposes. I personally have been using facebook in order to contact with family, friends and simplify my communication with school mates. On facebook people could expose latterly all their lives: relatives, close people, what their preferences regarding every aspect of the life are, where they are going, what they are currently working and so on and so on. I believe that the actual border between the privacy and the public has been blurred and many people have lost the track of it. On my facebook profile I am trying to share only basic information, which I think would be enough for my current and future facebook friends.
Furthermore, I have been using Twitter as an informational tool. I have been focusing on following people who I admire or I would like to learn something from. So far, I developed a network concentrated on a subject I am keen on, so I am able to be in touch with the latest news regarding it. Twitter could be used for many different marketing strategies. It can be useful in finding individuals from a certain target group, an activity that could turn to be very expensive for the businesses and personal projects. One can also use twitter in order to find out what people are currently speaking about. So for example: I have a shoe store and I want to know what people think of the latest shoe collections on the market. Twitter has this option that allows you to search posts and conversations by words, so you can just type “latest shoe collection” and see what has been said concerning it.
As mentioned above, I have been using the diverse social networks for different purposes. I believe I will have the chance to apply my knowledge on school projects in the future. So far, I was only involved with the communication aspect of our project, since I have some experience in this area. I would be more than happy to share what I know and what could be useful for somebody. Right now, I do not know what exactly would turn to be important and valuable, however I would be willing to share everything I know about social networks and their different roles as marketing tools.
Up to know, I have not noticed particular “unmet need” of the groups in our class. What I see is pretty much a confusion of what exactly is required from the project and groups looking for the right direction. However, uncertainty appears in our group as well, so it would be hard for me to identify specific problem of the other groups, especially a need that I could help with. In my opinion, it is a little bit too early to be that much involved with the work of others and team have not been worked long enough, so one would be able to recognize exact problems and present some support.