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So far, so good.

Throughout the 7 weeks that we have been studying this course we have explored many different themes. These include Technology stewardship, Crowdsourcing and online social structures, Work teams, Crowdfunding networks and this week Marketing. All of these different themes throughout the weeks have all be useful in different ways towards supporting our NGO. However there have been certain themes that have been more useful than others to reaching our goal.

Our NGO ‘Gogorobi’ set us with a goal of expanding their networks and fundraising. Thankfully these actually run very closely alongside each other and when completing tasks for one, it actually contributes to the other. For example if you increase the variety of platforms that you use to get a larger network, then this would mean that there would be more chance of people donating to the cause and therefore would contribute to the fundraising aspect also. However I would personally say that the most useful theme for us so far was Week 6: Crowdfunding Networks.

-       Firstly because it is directly linked to our NGO’s goal of expanding the network and also fundraising, through one aspect of using the ‘Crowd’ (larger audience with opportunity to expand) to get the ‘Funding’ (fundraising) that Gogorobi would need.

-       Secondly, because it provided us with new information about different platforms that are available for Gogorobi to use. One of the platforms that we found when researching Crowdfunding is called Global Giving. You may have seen me talk about this in my previous blogs, but if not… Global Giving is a crowdfunding website specifically for charities like Gogorobi to use which give an initial training month on how to use the tools on the website to Crowdfund effectively.

-       Thirdly because of the importance that this new information will play when presenting to our NGO in 3 weeks’ time as this has now become a major part of our proposal to Gogorobi in how they can reach their goals.

However even though I personally think that this is the most important aspect of solving the unmet needs of Gogorobi, I also think that there will be some other aspects that will play a key role towards the success during the process. The first thing that I would say would play a key role would be whether our group delivers a good enough presentation to convince Gogorobi that this is the correct path for them to proceed down. Because in the end if they are not convinced with our findings then they don’t actually have to use any of the information that we have given them, it’s their own choice to choose what they think is best and want they want to use. If Gogorobi do choose to take on board what we have said and go with the suggestions we have made about Crowdfunding, then the next key role towards success would be marketing and maintenance. By this I mean how well Gogorobi would keep their Global Giving site maintained and how much effort they put into actually marketing it to get more donations, because without the time and effort being put in, then I personally don’t believe that they will be successful in fundraising using this crowdfunding site that is perfect for them.

I feel that the solution to these key roles succeeding will be self-motivation. Especially from the person at Gogorobi that will be using our ideas to achieve the goal that they have set us. Because in the end we can only give them the best advice and tools available but after this it is down to them whether they use it in the first place, maintain it over time and also how effectively they use it to achieve the goals that have been set. But I have no doubt that ‘self-motivation’ will not be an issue whatsoever, due to the fact that Gogorobi is a non-profit organisation and therefore the people that work there do so for the values that the charity stand for. If they are already working for Gogorobi then they clearly display to me that they have the motivation needed already, to carry through these solutions. 

Until next time… :)

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Posted in Community, Group 3
This post was originally published at the Project Community blog: Mikey Taylor's Innovation HQ
5 comments on “So far, so good.
  1. Nancy White says:

    Mike, also a thank you to your attentiveness and responsiveness to your commentors! Way to build your network!

  2. Mikey Taylor says:

    Hi Nancy,
    Thanks for your post also! I think that the visualisation of a DNA molecule is a really cool idea and one I had not thought of. I think that articulating the different values would be a good idea to show Gogorobi how each of them will pay off. For example for self-motivation, the purpose in my eyes would be to keep expanding Gogorobi’s network possibly using the Global Giving platform that we will be proposing to them. The justification for this is that this is one of the goals that they have set us and more than likely themselves is to ‘expand the network’ and therefore must keep working towards it. This would complement the fundraising goal also due to the fact that a larger ever expanding network will inevitably mean, by the laws of probability that they will increase the chance of donations being made.
    Thanks again for the comment!

  3. Mikey Taylor says:

    Hi Luca,
    Thanks for the comment! I can see how this could be misleading however in a sense, it is actually meant for both. I have used the word “us” meaning initially ‘Group 3’ as I feel that in week 6, when researching the theme of crowdfunding and finding out about all the different options that were available, we made the most progression than all of the other weeks put together. So to put it simply, I used the word “us” to describe ‘Group 3’ because it gave our group so many different avenues investigate and over time lead us to a conclusion of how we can meet our NGO’s unmet needs.
    Hope this clears things up a bit!

  4. Nancy White says:

    (Nice comment, Luca.)

    Echoing Luca, I wonder about how the different approaches (crowd sourcing, funding, etc.) complement each other. As I read your post, I had an image of a DNA molecule where the strands/bits are all winding together to create a unique whole. I think motivation is one strand as well. For me, if you can articulate the value each of these things has to their purpose, justify your reasoning and demonstrate if and where they are complementary, you will have a lucky, happy client!

  5. Luca Salce says:

    I can see that your chosen theme and reasoning has been well thought out and structure appropriately. I can also identify and appreciate that you have mentioned the theme that is useful to your NGO but also said another theme that would provide the most success which are two completely different objectives but both very relevant and importance. The only area which is misleading is where you say that crowd funding is most useful to “us” meaning your group? Do you mean your NGO’s unmet need?
    Overall, solid blog post 🙂

Group 3 Blogs
  1. ▲▼▲
  2. Ideas of Viktorija
  3. le trait de génie de lucie
  4. Michelle's Project community course
  5. Mikey Taylor's Innovation HQ
  6. Mondayly by Fer
  7. The 3rd Project

Final Video

  • Nancy White { I appreciate that you included client liaison - I think this is often forgotten. Good catch. What advice would you give next year's students please?... } – Dec 18, 5:53 AM
  • Nancy White { Fun visuals! And right to the point. I think you are practicing your design principles! 🙂 Thanks for being part of Project Community Nancy } – Dec 18, 5:52 AM
  • Nancy White { I loved this piece of advice "Nobody will spoon-feed you the content of the course, you have to make your own experiences but you get... } – Dec 18, 5:51 AM
  • Nancy White { I love that you used your own photo! But more important, I appreciate the clarity of your description of what you have learned. WONDERFUL! Thanks... } – Dec 18, 5:49 AM
  • Nancy White { OK, your tips are the most practical ones I've read so far. WONDERFUL. Thanks, Fer. Thanks for being part of Project Community Nancy } – Dec 18, 5:46 AM
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