NOTE: This is a full archive for the Project Community: You & The World (2013) please see the main site for the most up to date information.

Posts From Group 3
Once this group convenes and develops its project focus and team name, this will tell you more about this group.

Your NGO and you

 Our NGO is the Gogorobi Foundation, a storytelling and theatrical music production organization located in Curacao.  For this weeks assignment I’ve tried to immerse myself in this organization and I tried to get as much knowledge as possible. First of all, the website is in Dutch so I was able to read it (advantage for Dutch people!). As I’ve learned, they produce musicals and workshops to conserve and promote the storytelling tradition in Curacao. For us the assignment is to help them expend their network and help them with the fundraising. This is something we started to work on in class and got together to achieve our goals. I wanted to know as much as I could about the Gogorobi foundation to be able to understand what they do and what their unmet needs are. As I’ve learned more about their work, I saw that there is a lot more they can improve on expanding their network. As I’ve said before, their website is only in Dutch and thus not possible for others to read. This is something within the group we’ve immediately agreed on should be changed. Next to their website, they have a Facebook page. This page is not updated at all and they’ve got just over 60 likes. There are so many other social networks they can use, for example Instagram or Twitter. This is just some proof that we can help them improve their network and I am looking forward to starting with it!

I truly hope that at the end of our course we are able to help them with their needs, I believe that if we stick together and go for it we can make a difference for them. 

Posted in Community, Group 3
This post was originally published at the Project Community blog: The 3rd Project

Le fin

During the last week’s research I learned a lot about online communities and networks. And whether it is crowdsourcing or crowdfunding, to find the right community and the right networks to spread or promote your idea of a product is very important.

Communicating with clients and partners online was new for me and in the beginning I had to get used to it, but now I can see the advantages this online communication brings. We are able to talk to many different people over the world, we are able to get an insight in their work and thoughts and we can ask questions!

Going through the design principles I discovered one fact that caught my attention: design is honest. A product does not attempt to manipulate the consumer with promises that cannot be kept. Our movie for the Gogorobi Foundation will provide several ideas of crowdfunding and network expansion and we tried to make them as realistic as possible. They should work and be realizable in the next years.
All the Design principles connect together and regarding our final video/report/website I would say having a clear structured video will help us to deliver our suggestions understandable. Keep a clear storyline with pictures that attract attention but are not confusing. We decided to use a Prezi presentation which will help us to come back to the main page again and again to keep a structure. Furthermore we will add a spoken text in order to make the video authentic.

I would advise next year’s class to take the “get-to-know-your-group” part serious. In my group it took us a while to discover everybody’s strengths and now knowing them it saves us so much time and work! Personally for me it was very helpful to create a book where I note down all the ideas and topics we discussed during the weekly meetings. We worked on many online platforms and it sometimes was a bit confusing for me to keep an overview. Structure and setting yourself deadlines helped me (as with everything…yes, maybe that’s typically German :)).

The course improved my knowledge about crowdsourcing and funding and especially helpful for my path through the program was to create something for a real client. And I have to say, that I started caring about the foundation during the weeks I learned more about them and their purpose. I hope our ideas and plans will help the foundation to reach their goals.

Posted in Community, Group 3
This post was originally published at the Project Community blog: le trait de génie de lucie

The beginning of the end.

Over the past 8 weeks we have been working with our NGO Gogorobi, we have also been researching various different channels concerning online communities and networks in innovative design. There has been a lot of information that I have learnt throughout this process which I has been invaluable not only to our NGO’s progression towards their goals but also to myself and my own personal development.

However the one most important thing that I have learnt on a personal level would be that there is such a large pool of knowledge online and if you can learn how to find and use the information that relates to you effectively, it can be one of the most powerful tools that you will ever have. There are so many different online communities that are available for you to tap into online; these have been so helpful when we have been researching different channels. For example before I even started this course the only online communities that I used were Facebook, Twitter, YouTube, Instagram and TheStudentRoom. However I didn’t even think about them as being ‘online communities’ I just obliviously used them as tools to stay in touch and up to date with what is going on within my friends group and expanding on that in the world. Expanding on that, it has also been helpful when presented with the brief from Gogorobi our NGO which in essence is ‘Expanding networks and fundraising’.

http://www.elrahconsulting.co.uk/uploads/assets/large/Personal-development-plan-template.jpg

On the other hand I wouldn’t say that Crowdsourcing was the most important thing as a member of group 3 and given the brief from Gogorobi mentioned above. I would have to say that the ONE most important thing I have learnt about using online communities and networks in the sense of bettering our NGO would be the Crowdfunding sources and techniques that we have been able to use using the networks and online communities that we have researched. The one most vital to use being Global Giving as this is the crowdfunding network site that we will be advising Gogorobi to use in order for them to reach the goals that they want to.

http://www.thegraphicrecorder.com/wp-content/uploads/2012/05/Insight-and-the-Creative-Process-Timeline.jpg

Considering all I have learnt and experienced throughout this project I would say that I have 4 main design principles when designing and fostering online communities and networks. These are as follows.

  1. Teamwork
    Teamwork was the most important aspect of this project. Without our group working as a team and coordinating with each other whilst each taking on a part of the responsibility I don’t think that this project would have been achievable. You may have seen in my previous blog posts that week 5 was a turning point for our group as we were asked to look at social and technological architecture. From this we divided our group up into smaller work teams within the group and this became a lot more efficient and helped considerably.

  2. Intense Research
    Intense research is something that can be achieved to a better standard when working in a team. For example when Group 3 were researching different crowdfunding options, we all went away and each decided to come back with 2  of the best crowdfunding ideas that we could find, then put them in the middle and choose the best one. I feel that by intensely researching in a team you can cover a lot more resources than if you were on your own. This way we came up with the best and most reliable resource.

  3. Client Liaison
    Client liaison was another design principle that I would say was one of the most important. This is because the client is who we are working for and we want to be informative with the options that we deliver to them. Another important aspect of this is that we start off with the correct information, therefore it is important how we structure our questions to the client so that they don’t get confused and that we don’t get unnecessary answers that are non-applicable which could lead us off track. Therefore clear and concise questions, for hopefully clear and concise answers. Sometimes “Less is more”.

  4. Simplicity
    Simplicity. After collaborating the other design principles that I have mentioned it is also important to then have the difficult task of making all of the components work together in a simplified manor. To have a clear and defined pattern of thinking that is easily relayed to the client for maximum understanding and efficiency. For group 3 this will be proven in the final presentation that we are due to give next week, however I feel that as we have applied these design principles to the best of our ability that this will be an easier task to live up to. 

For the last time… Thanks for reading!

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Posted in Community, Group 3
This post was originally published at the Project Community blog: Mikey Taylor's Innovation HQ

Week 8

During the Project Community course we have learned a lot. We have studied the topics like Technology Stewardship, Crowdsourcing, Crowdfunding, Marketing and finally this week we were learning how our presentation should look like and the requirements of it.

It is hard to exclude only one thing which seems to me the most important from what I have learned. The final result of the strategy depends on many factors. It is like a puzzle. If you are missing one detail, you will not see the best result. However, I can mention some things that seems to me very important.

In this course I have learned a lot about online communities and networks. Now I see that this knowledge is essential for innovative design. All the ‘confusiasm’ that was at the beginning of the course has gone. During the course I have learned that digital technologies are very powerful. We even have online and offline lives, we create our digital identities. Finally, more and more time we spend online. As a result, communities and NGO’s should focus more on the online sources which are very valuable. So, the main thing I have learned is that online tools are changing all the design process very intensely. Design process involves more online tools like crowdsourcing and crowdfunding that gives new opportunities for designers. Furthermore, online communities give us a good chance to spread the ideas. Using knowledge of many we get more feedback and we can improve our works. Finally, crowdfunding can help make the ideas real and find out if the idea is promising and gets enough support.

Moreover, classes with Nancy White have proved that the distance is no longer a problem to communicate and we should use this advantage for design process. Also, I have learned that we can contact with our client using online tools, so, we can easily work globally. Another very important thing is teamwork. I realized that it is hard to make a good team. We have been leaning how to be productive. I have learned that there has to be the balance between the team members and we have to know our roles otherwise the work is not going further. Also, we don’t have to be afraid of fails because that’s the way how we are learning. As an American writer on business management practices has said ‘Test fast, fail fast, adjust fast.’

image

Photograph taken by me.

So, what are the basics of successfully creating online communities?

For my design principles as an example I use our client Gogorobi foundation.

Understandable- the target group of Gogorobi foundation is very wide. It involves children their parents and the possible donators. So, the information for publishing should be wisely chosen. It has to be suitable both for kids and their parents. As Albert Einstein has said “If you can’t explain it to a six year old, you don’t understand it yourself.” 

Transparency- our NGO is seeking for funding, so, it is natural that it has to be transparent. Possible donators want to see the activity of the NGO. Website and the information online should answer to the question why people should donate them and for what purposes the money are or will be spent.

Internationality- in order to expand the networks it is very important to be easily accessible. So, like translating the website in more languages, in this case English, the Gogorobi foundation would reach more people. Also, by becoming a member of World Association of NGO’s they would expand their networks and would become more international.

Accessibility- information about Gogorobi foundation has to be accessible. They have to spread the idea about their organization widely.

Maintainability- Our group suggests many online tools for expanding the networks. However, after trying it out those tools I think the best course of action would to choose several social platforms and to keep it constantly updated. Quality is better than quantity.

Posted in Community, Group 3
This post was originally published at the Project Community blog: Ideas of Viktorija

Monday #7: Nostalgic x Useful

So this is Project Community’s end. How nostalgic I could get by going back to that first Monday which was all about confusiasm. But lets not to that. I’d rather talk about how this course has affected my life so far.

Back at home I’ve always been the kid who’s “always on the computer” and for that I grew up believing I just fit this archetype. Sometimes when that happens is hard to judge yourself on how much you know and how much you think you know. Everyone around is there to reinforce how connected you are to the digittal environment and how helpful you are with this topic. The Project Community course showed me not only how far from being a “technology expert” I am but also how rewarding it can be to be around people who know about it more than you.

What will definitely always stay with me is obviously the crowdsourcing and funding concepts but mainly the different kinds of approach to it and the power that asking the right question has as well. One of my principles from now on is that innovation combines old ideas and concepts to new necessities and issues, and that is what the networks and communities stand for. People can always add little details and reminders you may ignore once your focus is to bring their attention to what you are producing. This happens because you are the one seeking the enhancement of a product or tool and people are the ones who in fact need your process to be actually creative and useful at the same time. One thing differs from the other, making of this understandment what brings the right questions and answers to the process.

In addition to this, Project Community’s team work was a special one for me. Obviously I have worked with other groups before and learned from it, but this time, besides all the cultural differences and other trending topics for the group, I have worked and reflected a lot to understand how groups work and how I fit them or not, but mainly the reasons for it. It was nice that we had great help from the lecturers (I’ll never forget Maarthen’s class on team work) but the very best of it was dealing with the colleague’s expectations and limitations. I’ve come to realize that sometimes I need to insist a little bit more on explaining my point of view and find other ways to better express myself so people can understand my interest and effort are genuine and useful, and not fake.

As I’m someone living in a new place and therefore everyday facing different situations from what I’m used to, I’m always reflecting on what I’m doing and how. It sounds good but actually is a bit tiring most of time, at least good news is that I constantly think of “tips and advices” I’d give anyone who were in my position. 

For the next year’s students

  • Don’t leave it to monday!Anything. If the next year’s week schedule is the same, Monday is going to be a good day to test your student skills. This is such a busy day that you need to bring all your patience, concentration and practicality to the class with you. Resist the temptation of getting all your stuff done since it is Monday and another magical week has started. Make this a zen day when you won’t need to do your laundry or any other housechores, even grocery shopping or anything. Really just try your best to get everything done by the weekend or the rest of the week and leave your monday schedule free to process and enjoy all the information you WILL be exposed to. If you’re not so good with time management like me, try to not even have to go out of school for lunch. That guarantees you will not be late to Project Community. Being late to this class means losing the most important part of it, which is the first 10-20 min.
  • Tumblering sounds like a scary, difficult task to some. It is not. All you have to do is play around with the blog prompt and set a maximum time to it. Once that is done, you’ve understood what it is asking you. Then maybe you are a fast, practical person and can start blogging. If that is not the case, you can jump to some other task or even relax a bit and only then start composing your answer or famous blog post. Please do not freak out, seriously. It’s hard not to want to do your best, and of course you’ll end up trying to, but the most important is to just do it. It’s only a tumblr blog. One in 143 millions of it. You are not writing to The New York Times, you’re writing to lecturers and students who can completely cope with the development of your brand new skill: blogging. Believe me, it’s gonna be useful. If you still haven’t got how important it is to blog about what you do, you seriously need to take a better look around you. Here are some more tips to the ones who still don’t get this Tumblr thing:
  • You can Schedule posts: Select TEXT, write a draft or paste the blog prompt there, and then click the little arrow in the blue “Post” button. You’ll be able to choose “Schedule” post and then choose the time and date for it. You can even schedule all the week posts to organize yourself, and they’ll be on the right menu “Queued posts”. If you leave them there and not edit it, it will be posted by the time you’ve set. But you can always edit and post at anytime. This helped me a lot to start every blog post, because it gives a sense that you were already prepared to it.
  • Bad, bad tumblr. Tumblr does not automatically save your work like, for example, Google Drive does. If you spend one hour writing your blog post on it and then your computer or browser crashes, this heartless bitch that Tumblr is will not help you. So if you’d like to feel a little more relaxed while writing it, don’t do it on Tumblr like I am now =) you could lose everything.

So far I think these are the tips I have thought of. I can’t wait for the closing event of this course and all the tips that are going to pop up on my mind! 

Posted in Community, Group 3
This post was originally published at the Project Community blog: Mondayly by Fer

Stepping out into the world

As we are approaching the end of the project we are beginning evaluating taken actions and considered strategies. We devoted each week to different aspect of the project involving themes such as team work, crowdsourcing, networks and technology stewardship. All of them contributed to our final work, for example during fourth week we worked on our teamwork, which helped my group to organize and schedule our tasks in more structured and efficient way. Yet so far the most significant theme appeared to be the crowdsourcing and crowd funding.  Project revolves about the Gogorobi foundation and their search for funding and expanding networks.

Learning about gathering funds by exploiting the power of crowd seemed life the best solution as it aims and satisfying both, so far unmet needs of Gogorobi foundation, simultaneously. So far out NGO had quite large problems with marketing. During Monday meeting we learned about examples of successful marketing strategies, so now we try to adapt and implement them to our foundation. One of the two key points of our strategy is improving their digital identity, as nowadays with internet being main source of information the social media it is important to present oneself in a likeable manner. That is why we created an example of web design that attracts attention and is more likely to help promote Gogorobi. With the design we based our ideas on other websites of NGOs having similar goals.

As I mentioned earlier for the main factor playing role in achieving the goal, I’d point out crowdsourcing. Sharing information with many recipients is basic thing that NGO must master. So far Gogorobi foundation had few sponsors that were contacted directly by Sheila Payne, contact person from the foundation, but the NGO did not get involved with many social networks.

Crowd funding allows the NGO obtain money from large group of customers, since it is not outsourcing, thus there is no need to limit oneself in funds processed in order to continue activity. Moreover donors choose the amount of money they are willing to give and also they have the feeling of being a part of something bigger and charity.

Engaging bigger group in a project results in more ideas and thus the cooperation becomes more fruitful. One of the lead objectives of Gogorobi is preservation of Caribbean traditional storytelling and how they can do it better than by informing many communities about it and sharing their commitment for the cause? Creating larger target group would allow Gogorobi to involve themselves into other online platforms. Our strategy includes introducing Gogorobi to Globalgiver, which helps organizations from all over the world.

For our final product we intend to deliver consistent strategy which hopefully will be appealing to the foundation. In my opinion so far this NGO didn’t engage itself into marketing itself enough. I’m not sure about the reason but I find two reasons of such. First is that they simply lacked motivation or the second which I consider far more realistic they were too focused on local promotion and local activities and this project is supposed to push them a bit to step out to the whole world. Either way I think a lot depends on their attitude and motivation. So far we managed to exchange only few emails so I hope that our presentation will be substantial to the organization. Although this project resulted in me learning far more about marketing that I had suspected in the beginning, I’m counting that the work of group Evolve will contribute to the success of Gogorobi.

Posted in Community, Group 3
This post was originally published at the Project Community blog: ▲▼▲

Monday #6 – Theme #4: Marketing/User/Customer Support Communities

image

Wow! I can’t believe this is almost the last post before we officially present the suggestions. Each week the teams can experience the development of its relationship by coping with the activities and specifical tasks. In my team, I sense a good relationship being developed as we manage to have friendly conversations and make decisions together. I wouldn’t say we are working perfectly as we still don’t cover all features of a productive, active team but we have worked hard enough to approach the required end results. 

From last week’s class & meeting everyone managed to cope with proposed schedule & tasks. Today we were working based on it and it seems as if our final presentation will come up as we wish. We have a storyboard for the online suggestions video, extra material suggesting offline solutions and also an example for one of the solutions being prepared - so the organization may see how it will look like. I interprete this as a satisfactory result which will probably end up being good and stand out when the client sees it. 

Up to last week, we worked on a consistent research which made it easy to priorize and decide on the final video content. This is important as the video is our main goal and today we were supposed to make a storyboard for it. We just made a “script” by summing up our research topics and detailed each topic aspect on the storyboard. Can’t wait to see it as a video!

Today’s theme was Marketing. Marketing and who it is made for: the user and what it is made for: customer support. As one of the many things that came up to the world as a concept after the world war, Marketing was already a well known practice. Well known, but still to be developed in numerous ways. Appropriate and unappropriate ways. But that is not the point of this post.

The point of this post is that, in my opinion, all the themes we’ve worked on so far: Crowdsourcing, Team work, Crowdfunding, none of them will really work if the message isn’t incorporated after a “marketing thinking”. Gogorobí’s main need is networking. The organization needs to connect itself with individuals and groups. To spread their idea of preservation, conservation and promotion, they need people. If an idea needs to be clear and attractive to people, yes, it can, and should, work on its marketing. It is not the only, but a real important strategy, because:

1 - User & Customer: Or not. Marketing is for ALL.

It was a question of today’s hangout: how can a NGO possibly use “marketing”? I see the point of the question, my first thought was also that Gogorobí does not work with such concepts as “user” or “customer”. However, marketing basically means “the action of positioning a brand on the market” and Gogorobí may not directly sell products or services, but to position the stories and traditions they want to promote on a crowdsourcing environment requires some of marketing basic principles. The people who are to “like & share” an idea, are the same “customers” and “users” of other products and services. In the end, the idea is the same.

Marketing represents what checks if all the aspects of a message being spread is compatible of being “sold” or “bought”. Designers, for example, have specific ways to caught user’s attention and make them satisfied customers. Strategics such as UI, UX, responsive websites and apps.

Coming back to the origins of marketing, it may not have popped up in such a nice context. However, the development of such concept enables it to be used within any context. Therefore anyone who thinks of promoting an idea should look after marketing and take what best fits their own purpose. 

Marketing is therefore an essencial tool as it brings the appeal of making content EXPLORABLE. To Gogorobí, when people EXPLORE it, it should bring not satisfaction but recognition of a community that wants to spread a tradition.

2 - Marketing does not mean “Advertising”: Meet Content Marketingimage

Published by http://blog.attachmedia.com/ Designed by Savely Adrianzen

Content marketing is a technique that develops and distributes valuable content, destined to attract, acquire, and retain an objective public.

This technique is perfect for organization’s such as Gogorobí who won’t and can’t ignore or change its context and field of action. It is based on the target group’s capacities and interests. It also includes being prepared for people’s doubts, needs and other kinds of personal reactions. Making use of this tool, Gogorobí is able to wisely position their organization, ideas & accomplishments. It would be something close to promoting the “donation” need within environments such as the website or Facebook and leave the storytelling tradition to platforms designed for telling stories, like instagram or tumblr.

Here is one example I stumbled upon this week. The content is structured  to promote an idea that is not a “promise” or “lifechanging”, as usual publicity would do. It is real, useful, and a “feature” that not all their … have.

http://econsultancy.com/nl/blog/63496-asos-s-new-homepage-puts-emphasis-on-content-marketing

3 - There are several Marketing Solutions based on Storytelling 

A good idea for when an organization decides to use marketing principles is to, before anything, check how marketing itself is .already connected to their context.

As it refers to presenting a company / organization / mere idea and making it attractive for people, marketing will probably consist of telling a story. Well structured, displayed, stories. Nothing is so persuasive as a narrative because that is the way people identify interesting little facts that might be just like them or just like what they want to accomplish or explore.

Here is a link that shows some websites who combine HTML 5 features and the so-effective-storytelling-strategy:

http://econsultancy.com/nl/blog/9582-14-fantastic-scrolling-websites-that-tell-a-story

To end this post, I’d like to share another link I have found this week. It is about how similar the world wide web dynamics is to a ant’s nest. Biomimetics, I love it. The example compares data transmition to how ants approach the search for food. But I’m guessing the way files travel are exactly as the way content travels - people are always using the internet to tell the others where it is better and faster to go and find quality. 

http://engineering.stanford.edu/news/stanford-biologist-computer-scientist-discover-anternet

Gogorobí could crowdsource a marketing team, now that they are going to learn a lot of information about this practice, and let the internet play the main role as it is just appropriated to the cause. Its structure, how it works, what can be explored…this is all we have described so far. And I strongly believe the right tools and platforms will take Gogorobí where it wants to be.

Posted in Community, Group 3
This post was originally published at the Project Community blog: Mondayly by Fer

Monday #6 – Group Blog: Marketing Trends & Advice for our NGO

In this week’s class we have learned about Marketing strategies. We saw some examples of successful cases in which marketing did work out and tryied to imagine how the key features which helped them could be applied to our NGO. As we’re mainly working on crowdsourcing online options for Gogorobí, we find it important not only that marketing has numerous ways of being applied but also that it has been revolutioned and empowered by the structured online platforms available today. Given this facts, this is what we think Gogorobí should look out for:

1 - HTML5 (infinite) Scrolling Storytelling

A powerful webdesign trend that is not complex and has a stunning result. This also engages the public by making it easy to navigate through the story. It would be really interesting to have pages specifically designed to follow a traditional african story. 

2 - Content Marketing

Having an organization’s marketing based on content means being able to work with:

- Web & Story creation
- Engagement of audiences
- Platforms such as Vine, IG

The more Gogorobí gets to share their stories and traditions, the better people will be able to see them. Stories engage people for they can recognize similar values and conflicts. It means Gogorobí already has a lot of what it takes to build a content marketing strategy. It just need to explore and settle down to the best platforms. Micro-blogging is a favorable tool as it’s fast, dynamic and just trendy at the moment.

We also think an important aspect of positioning an organization inside a context or market is to contextualize what you create by knowing how companies / organizations / individuals with similar goals are reaching audience. Taking in account the others inside an environment doesn’t imply on copying them or competition only but to know what aspects of them are useful, which are not, what you could do more like them, what would not work for you. It is necessary to interact inside a context if you wanna be promoted inside it, and that is how you do it. Not only “analysing” them but also sharing how it was made and what could be useful for the others.

- fdcchildren.org

To give an example, there is this website. It is also a caribbean NGO about storytelling. Differences are they have their content focused on donating / selling products and have a clear explanation of what it is in a language more popular than dutch. A lot of aspects which Gogorobí’s missing.

Posted in Community, Group 3
This post was originally published at the Project Community blog: Mondayly by Fer

Week 7

Now it is week 7 and we are near the finish. So, it is time to look back and make the conclusions of all our work process. Since the beginning of the Project Community classes we have studied various themes like Technology Stewardship, Crowdsocing, Crowdfunding, Teams and others, which all helped to create the final strategy for Gogorobi foundation. However, some of the themes are more important than others.

To my mind, the most important theme for our NGO is crowdfunding as it is the main unmet need. Gogorobi foundation is non-governmental organization, so, without funding it is hard for them to move on and make new projects, events and workshops. Funding is essential in order to survive as oganisation.

Regular ways of funding are already known for this foundation because they have sponsors. However, they need to be active and find new ways of funding and focus more on online tools. As a solution our group suggests crowdfunding, which is very effective way to raise money. These days there are many platforms where organisations can publish projects and seek for funding.

Our recommended platform is Globalgiving.org, which should be the key tool in finding donators and getting projects funded. The main reason why we chose this platform is that it focuses on ngo’s projects related to culture and other themes. Also, it has a trusted reputation globally, which is important in order to keep transparent. Finally, there is no fee for joining.

So what are the reasons to use crowdfunding? Firstly, crowdfunding is very effective. Every year huge amounts of money are donated for various organizations using crowdfunding platforms. Moreover, projects are funded by many unique donators, who, also, spread the word about the project and follow its’ development and implementation. As a result, the crowdfunding platforms may help to increase the popularity of Gogorobi foundation. Secondly, it may help to expand the networks with other NGOs as they may find other partner organizations. Thirdly, crowdfunding platforms can give other benefits like training sessions, or can help to find volunteers. Finally, while using crowdfunding strategy Gogorobi foundation won’t get entangled in debt for the banks, which is very important for new organization. To conclude, crowdfunding platforms are the main tool in order to find donators online.   

The key role towards success during the process will be played by our NGO. It depends on their further actions. If they follow our strategy I believe that there will be good outcomes. The main thing what they need to do is to keep all the information on their online base up-to-date. They need to be active in order to reach the aims. Furthermore, our NGO has to be transparent to build the trust by sponsors. This may be done by posting all the latest news, events and other information on their website, facebook, twitter, youtube and other platforms. Gogorobi foundation has to expand the variety of online tools they use now, so that more people would reach them. The solution to reach the goals (funding and network expansion) is a clear strategy of action. Our strategy contains the package of ideas, suggestions related to network expansion and funding.

To sum up, after we create the strategy the further actions depends on our client in this case Gogorobi foundation. And of course our responsibility is to help them to reach their goals, if something is not clear or needs to be improved.

 

Posted in Community, Group 3
This post was originally published at the Project Community blog: Ideas of Viktorija

So far, so good.

Throughout the 7 weeks that we have been studying this course we have explored many different themes. These include Technology stewardship, Crowdsourcing and online social structures, Work teams, Crowdfunding networks and this week Marketing. All of these different themes throughout the weeks have all be useful in different ways towards supporting our NGO. However there have been certain themes that have been more useful than others to reaching our goal.

Our NGO ‘Gogorobi’ set us with a goal of expanding their networks and fundraising. Thankfully these actually run very closely alongside each other and when completing tasks for one, it actually contributes to the other. For example if you increase the variety of platforms that you use to get a larger network, then this would mean that there would be more chance of people donating to the cause and therefore would contribute to the fundraising aspect also. However I would personally say that the most useful theme for us so far was Week 6: Crowdfunding Networks.

-       Firstly because it is directly linked to our NGO’s goal of expanding the network and also fundraising, through one aspect of using the ‘Crowd’ (larger audience with opportunity to expand) to get the ‘Funding’ (fundraising) that Gogorobi would need.

-       Secondly, because it provided us with new information about different platforms that are available for Gogorobi to use. One of the platforms that we found when researching Crowdfunding is called Global Giving. You may have seen me talk about this in my previous blogs, but if not… Global Giving is a crowdfunding website specifically for charities like Gogorobi to use which give an initial training month on how to use the tools on the website to Crowdfund effectively.

-       Thirdly because of the importance that this new information will play when presenting to our NGO in 3 weeks’ time as this has now become a major part of our proposal to Gogorobi in how they can reach their goals.

However even though I personally think that this is the most important aspect of solving the unmet needs of Gogorobi, I also think that there will be some other aspects that will play a key role towards the success during the process. The first thing that I would say would play a key role would be whether our group delivers a good enough presentation to convince Gogorobi that this is the correct path for them to proceed down. Because in the end if they are not convinced with our findings then they don’t actually have to use any of the information that we have given them, it’s their own choice to choose what they think is best and want they want to use. If Gogorobi do choose to take on board what we have said and go with the suggestions we have made about Crowdfunding, then the next key role towards success would be marketing and maintenance. By this I mean how well Gogorobi would keep their Global Giving site maintained and how much effort they put into actually marketing it to get more donations, because without the time and effort being put in, then I personally don’t believe that they will be successful in fundraising using this crowdfunding site that is perfect for them.

I feel that the solution to these key roles succeeding will be self-motivation. Especially from the person at Gogorobi that will be using our ideas to achieve the goal that they have set us. Because in the end we can only give them the best advice and tools available but after this it is down to them whether they use it in the first place, maintain it over time and also how effectively they use it to achieve the goals that have been set. But I have no doubt that ‘self-motivation’ will not be an issue whatsoever, due to the fact that Gogorobi is a non-profit organisation and therefore the people that work there do so for the values that the charity stand for. If they are already working for Gogorobi then they clearly display to me that they have the motivation needed already, to carry through these solutions. 

Until next time… :)

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Posted in Community, Group 3
This post was originally published at the Project Community blog: Mikey Taylor's Innovation HQ