Crowdsourcing is one of the important terms in the competitive business world of today. The increasing number of crowdsourcing platforms and their users prove that this type of collaboration is used by a considerable number of people nowadays. But whether crowdsourcing beats the power of the individual genius depends on the industry and its goals, I believe.
Although many people including designers tend to work individually, the positive effects of the crowd on one’s work cannot be ignored. Working with a relevant crowd can be an easy and effective way of getting ideas, information, feedback, and advice. Furthermore, crowdsourcing provides the possibility of getting work done by experts from different fields in a shorter period of time as opposed to getting all the work done by an individual. He/she may also lack the sufficient knowledge and skills required for the project.
On the other hand, the negative aspects of crowdsourcing should also be taken into consideration. For instance, the possibility of experiencing issues regarding the copyrighted material used for submissions, lack of direct supervision on the process, and time consumption while searching for the right expert or information are some of the disadvantages of this type of sourcing.