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Creating a shockwave as part of a new campaign launch

Crowdsourcing, crowdfunding, crowdcampaigning… Observe how Solidaridad tries something new.


As part of our campaign launch on October 14th in London we organise a ThunderclapThunderclap is a tool for e-campaigners.

Let’s turn a new leaf

Solidaridad likes to start the ‘How to change the world with sugarcane campaign’ with an online shockwave. So we are asking our supporters to join us: Help Solidaridad on October 14th to send a collective message to the world. Show your support by signing with Twitter or Facebook and join us on October 14th with a collective message to the world.

How it works

According to Thunderclap running a successful Thunderclap campaign is all about how you promote it. Here are the three most important things to focus on.

  1. Crafting a simple actionable message with a deadline.
  2. Consistently promoting using all available channels.
  3. Building on your momentum.

Collective online action

Have you ever participate in an online petition or collective action like a Thunderclap? Do you believe in the power of the crowd? Would love to hear from you!

Posted in Community, NGO Partners
This post was originally published at the Project Community blog: Maarten van Leeuwen
3 comments on “Creating a shockwave as part of a new campaign launch
  1. Laura says:

    I tried to join the Thunderclap Campaign, Maarten, but it wanted to know too much about me and to get all my FB info (for example)… I declined after that. Same as looking for Nancy’s Easter Egg… I know that they probably know everything about me to start with, but making it so easy for those companies didn’t feel right. Good luck getting those Thunderclaps though! Great initiative!

  2. Thanks. I’ll will keep you posted in the progress and publish a report after October 14th of the launch of our new campaign.

  3. Maria says:

    I often sign up on-line petitions, but was always wondering, how it works afterward :). Looks like in Russia it rarely works at all.

  • Nancy White { I appreciate that you included client liaison - I think this is often forgotten. Good catch. What advice would you give next year's students please?... } – Dec 18, 5:53 AM
  • Nancy White { Fun visuals! And right to the point. I think you are practicing your design principles! 🙂 Thanks for being part of Project Community Nancy } – Dec 18, 5:52 AM
  • Nancy White { I loved this piece of advice "Nobody will spoon-feed you the content of the course, you have to make your own experiences but you get... } – Dec 18, 5:51 AM
  • Nancy White { I love that you used your own photo! But more important, I appreciate the clarity of your description of what you have learned. WONDERFUL! Thanks... } – Dec 18, 5:49 AM
  • Nancy White { OK, your tips are the most practical ones I've read so far. WONDERFUL. Thanks, Fer. Thanks for being part of Project Community Nancy } – Dec 18, 5:46 AM
  • »»
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